Preferred Advisory For All
With decades of expertise in insurance and financial planning,we at PAFA Financial Advisory specialise in insurance solutions and comprehensive financial planning services.
About Us
At PAFA, we’re dedicated to tailoring financial services that match the unique goals of individuals. Our vision is guided by a deep understanding that each goal is distinct. Since our establishment, our focus has been on our clients’ best interests above all else. Our commitment to unbiased advice and personalised service stands at the core of our mission, ensuring we deliver trustworthy solutions tailored to our clients’ needs. 
Kartina Kang
Founder and Managing Director
Kartina Kang, our esteemed founder, embodies a remarkable journey in the financial industry. Her story began at the young age of 22, igniting her career as a Financial Services Consultant, where her dedication and expertise saw her rise swiftly. By 26, she had already achieved the title of the youngest Financial Services Director. In 2017, she brought her wealth of experience as a Financial Adviser Director, leading and nurturing a team of 70 advisers within 3 years. 

Now, at 40, Kartina stands as the visionary founder of PAFA Financial Advisory, steering a team of elite professionals in wealth management. With over 18 years of industry expertise, her guidance has not only shaped successful entrepreneurs but also inspired countless individuals to thrive in the finance world. Kartina's unwavering commitment remains unchanged—to extend her guidance and support to those in need, continually fostering success and empowerment in others.
Our Services
Life Insurance
Offer a range of Life Insurance solutions tailored at every life stage. Prioritise your family’s future by providing robust protection against unexpected events. From wealth protection to retirement planning. 
General Insurance
Offer peace of mind for both personal and corporate needs. From protecting assets like properties, vehicles, and valuables to offering diverse coverage such as fire, marine, motor, and more.
Our Partners
Join Us.
Be Part of Our Vision.
At PAFA Financial Advisory, we don’t just work - we come together with unwavering energy and enthusiasm, driven by our commitment to delivering innovative financial solutions to our clients. Our culture thrives on a balance that fosters inclusivity, rewards dedication, and encourages continual growth.
Who We Are
We're on the lookout for passionate managers and advisers who share our vision and exhibit innovation in their approach. Your dedication to upholding high standards and core values will align perfectly with our beliefs. We embrace challenges and firmly believe that every individual has the opportunity to shine and grow with our organisation.
Why Choose PAFA Financial Advisory?
We're more than just a company; we're a team that loves what we do. Our core values form the bedrock of how we conduct business, engage with stakeholders, and build enduring relationships with our clients. At PAFA, we provide a flexible, technology-driven, and autonomous work environment, enabling our team members to achieve their career aspirations.